From April 20th to 26th, the halls of the Matalon Foundation on Foro Bonaparte served as the backdrop for ArchiTexturExpo, a compelling new exhibition format debuted for Milan Design Week 2026. The event was conceived to unveil the intricate dynamics between designers and companies, turning the production process and material research into a tangible narrative. On this exceptional stage, BBB presented a suggestive installation curated by our Art Director, architect Marco Piva.

The exhibition project highlighted a theme central to our brand: the ability of furniture to go beyond pure function to shape the atmosphere of an environment. Our installation showcased how the expert use of finishes and surfaces allows our furniture to define deeply welcoming and dynamic spaces, striking a perfect balance between aesthetics and emotion. The caliber of our display and the innovative nature of the ArchiTexturExpo concept captured the attention of the industry press, earning a prominent feature in Pianeta Design.

In an article dedicated to Fuorisalone’s highlights, written by Editorial Director Mia Pizzi, the renowned publication explored the themes of the exhibition, citing BBB’s participation as a key example for understanding the evolution of design language and the importance of material choices in contemporary design. Being part of this platform for dialogue on the future of design confirms BBB’s commitment to continuous research and close synergy with the leading names in architecture.